Financial Risk Group

Financial Risk Group (FRG) began working with our team to develop a go-to-market strategy for their new product. The project quickly expanded into a brand refresh to visually and verbally align the parent brand with the product portfolio. We created a new mark and used its “bottom line” as a trope that inspired the entire visual identity. The result is a flexible system that ensures the parent brand, products, and services look and feel different, but remain cohesive and on-brand.

Brand Identity
Brand Strategy
Logo Design
Marketing Collateral

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FRG billboard: Designed for modern financial institutions. Built for you.

FRG stationery suite with folder, letterhead, envelope and business cards

FRG brochure spread introducing the VOR Intelligence Platform

VOR product one-sheets with charts and key stats

FRG website on a laptop and full-page layouts